About Business Tech


Business Tech is a B2B site that looks at how modern IT and technology can contribute to doing better business. The site provides IDG’s partners with scope for exposure, presenting relevant content in an editorial environment.

The site, which is aimed at business and IT decision makers, focuses on new technology, IT and solutions that can result in better business, smarter processes and increased flexibility within areas such as cloud, infrastructure, BYOD, big data/analysis, business systems and security.



[g1_quote author_description_format=”%link%” source_name=”Mats Nordlund, CEO Netrounds” align=”center” size=”m” style=”solid” template=”03″]

“The collaboration with IDG CMS has been effortless from start to finish. We indicated the topic we wanted to focus on and gave IDG the links we wanted to include. IDG then delivered an excellent article that resulted not only in increased traffic, but also a higher registration rate for our webinar.”



• As a Business Tech partner you receive a bespoke article (2,000 characters) that is project managed and produced by IDG Content & Marketing Services’ experienced writers and editors. For illustrations, we use either images provided by you or stock images. IDG can also project manage photography for an additional fee.

• IDG creates social media texts suitable for LinkedIn, Facebook and Twitter, enabling you to easily spread the content via your own channels.

• The article can be based on an article concept of your choosing, or one which we discuss and develop together.

• Your article is given continuous exposure towards your audience through our partnership with leading media owners and digital networks. We will work with you directly to make sure that we reach your specific visibility targets.

• Call-to-action is possible in the form of a link to any landing page on your own site. This may be, for example, a more in-depth article or a contact form that is incorporated into the article, enabling visitors to search easily for additional information and/or contact you.
IDG is also able to embed video content, if requested.

Would you like to find out more about how you can join our successful clients on Business Tech? Contact Britta Liljegren, britta.liljegren@idg.se